📊 Score Breakdown
Meta Descriptions (10 points)
What it means: Percentage of pages with properly formatted meta descriptions (50-160 characters).
Why it matters: AI models use meta descriptions to understand page content and generate summaries.
Best practice: Write unique, descriptive meta descriptions for every page. Include target keywords naturally.
Good: "Learn how our AI-powered CRO audit tool analyzes your website and provides actionable insights to boost conversions by up to 40%."
Alt Text Coverage (8 points)
What it means: Percentage of images with descriptive alt text.
Why it matters: AI vision models and screen readers rely on alt text to understand visual content.
Best practice: Describe what's in the image, its purpose, and context. Be specific and concise.
Good: "Dashboard showing conversion rate increasing from 2.5% to 4.1% after implementing AI recommendations"
Anchor Quality (8 points)
What it means: Percentage of links with descriptive anchor text (not "click here" or bare URLs).
Why it matters: AI models use anchor text to understand link relationships and content hierarchy.
Best practice: Use descriptive phrases that indicate where the link leads.
Avoid: "Click here" | Good: "View our complete CRO audit pricing"
Semantic HTML5 (10 points)
What it means: Use of semantic elements like <main>, <nav>, <header>, <footer>, <article>, <aside>.
Why it matters: Helps AI understand page structure and content hierarchy.
Best practice: Use semantic HTML elements instead of generic <div> tags where appropriate.
llms.txt (8 points)
What it means: Presence of /llms.txt file providing AI-specific documentation.
Why it matters: Helps AI models understand your site's purpose, structure, and key pages.
Best practice: Create /llms.txt with site overview, key pages, and API docs (if applicable).
Example content:
# CRO Audit Tool
> AI-powered conversion rate optimization platform
## Key Pages
- Homepage: https://example.com/
- Features: https://example.com/features
- API Docs: https://example.com/api
Logical H1 (8 points)
What it means: Exactly one H1 tag on the homepage, clearly describing the page's main topic.
Why it matters: AI models use H1 as the primary page topic indicator.
Best practice: Use one H1 per page. Make it descriptive and keyword-rich.
H2 Headings (4 points)
What it means: Presence of H2 tags for section organization.
Why it matters: Creates clear content hierarchy for AI parsing.
Best practice: Use H2-H6 tags to create logical content structure.
Schema Types (12 points)
What it means: Use of structured data markup (Schema.org) like Organization, Product, Article, FAQPage, etc.
Why it matters: Provides AI with explicit structured information about your content.
Best practice: Implement relevant schema types. Common valuable types:
- Organization: Company info, logo, social profiles
- Product: Product details, pricing, reviews
- FAQPage: Frequently asked questions
- Article: Blog posts and articles
- HowTo: Step-by-step instructions
Speakable Schema (6 points)
What it means: Schema markup indicating which parts of content are suitable for text-to-speech.
Why it matters: Optimizes content for voice assistants and audio consumption.
Best practice: Mark key sections with speakable schema.
Author Markup (6 points)
What it means: Explicit author attribution using Schema.org.
Why it matters: Helps AI assess content trustworthiness and E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness).
Best practice: Add author schema with name, credentials, and bio link.
FAQ Content (8 points)
What it means: Pages with FAQ sections or FAQPage schema.
Why it matters: FAQ format is ideal for AI answer generation and featured snippets.
Best practice: Create FAQ sections with clear questions and concise answers.
E-A-T Pages (6 points)
What it means: Presence of About, Team, Contact, or expertise pages.
Why it matters: Demonstrates trustworthiness and expertise to AI models.
Best practice: Include detailed About page with team bios, credentials, and contact info.
Last-Modified Header (6 points)
What it means: HTTP Last-Modified header or lastmod in sitemap.
Why it matters: Helps AI understand content freshness and update frequency.
Best practice: Set Last-Modified header for all pages and include in XML sitemap.
